Hi, I'm Brett, a Senior UX Designer. Currently simplifying complexity for Sherwin Williams.
Hi I'm Brett, a senior
product designer. I design software for the way people think, move, and engage.
Designing software is easy. Just understand human cognition, perception, embodiment, social context, and a few thousand years of cultural practice. Then make it a single sign-on experience.
Credentials
MS UXD, Kent State University 2020
MFA, California College of The Arts 2004
BA Philosophy, San Francisco State University 2000
Massachusetts Institute of Technology
Certificate / No Code AI & Machine Learning , 01-25 on-going
Kent State University
Master of Science, User Experience Design , 2020
California College of The Arts
Master of Fine Arts, Visual Communication Design , 2004
Bachelor of Arts
Philosophy, San Francisco State University, 2000
Bachelor of Arts Program
Design , Kent State University, 90-94
MS UXD, Kent State University 2020
MFA, California College of The Arts 2004
BA Philosophy, San Francisco State University 2000
Experience
Senior UX Product Designer CVS Health
Senior Product Designer (freelance) Toptal 12/24 - Present
MIT Certificate / No Code AI & Machine Learning , 1/25 Present
Senior Product Designer @ Sherwin Williams 8/23 - 10/24
Senior Product Designer @ CVS 5/22 - 7/23
Senior Product Designer @ Everest 2/22 - 5/22
Product Designer @ Nimbl Digital 9/21 - 2/22
MS UXD @ Kent State University 5/18 - 12/20
Product Designer @ Everest 1/15 - 10/17
Print & Interactive Designer @ CMG 06/12 - 11/14
Case Studies
This site is more than a place to showcase my work—it’s a practice of thoughtful reflection and continuous improvement. Taking the time to document and analyze past projects allows me to refine my thinking, sharpen my skills, and evolve my approach as a designer.
By structuring case studies as detailed narratives, I create space to consider what worked, what didn’t, and how I can apply these insights moving forward. This kind of deep engagement isn’t just about presenting past projects—it’s about cultivating the kind of rigorous thinking that leads to better design decisions in the future.
Designing With ML&GenAI
MIT-led case studies exploring clustering, regression, classification, and dimensionality reduction—applied to real-world business problems.
Sherwin Williams OMS
Reducing contractor wait times, automating order status updates, and centralizing store operations with customer-centric design.
Sherwin Williams SalesX
Supporting the planned interactions that improve sales representatives understanding of customers and their business needs.
Sherwin Williams Pricing
Empowering relationships, enhancing efficiency, and enabling better decision-making through content strategy, messaging, and information architecture
CVS lists
Helping shoppers plan their next digital purchase and/or store visit by making it easy to organize favorite products into shoppable lists.
CVS weekly ad
Enhancing Customer Engagement Through a Redesigned Weekly Ad: Improved Information Architecture and UX Across Platforms
CVS Otchs
Redesigning the over the counter health care services app for increased conversion with BJ Fogg's behaviors and triggers
CVS Design System
Strategic planning for and production of design system components for CVS retail digital teams in Figma
These case studies were completed as part of a studio-based curriculum simulating real-world product design challenges. While not affiliated with the companies named, each project applies UX research, information architecture, and design thinking to business-relevant problems. Where possible, outreach to industry professionals informed the approach.
Marriott
Improving conversion rates with map based discovery and reduced complexity for travel booking at Marriott
Everest Design System
Creating Consistency, Efficiency, and Confidence Through Scalable Design Systems For Internal Teams
Rodman Library
Reducing phone support calls and improving catalog search with revised content, labeling, and taxonomy for Rodman Public Library
Amazon
Reducing abandonment rates with improved browsing and discoverability for the online giant
Arduino
Clarifying the product offering and reducing visual complexity with architecture analysis, usability testing and prototype development for Arduino
American Campus
Designing a community connection application prototype for student residential apartment communities in Webflow
Exploring foundational ideas through philosophy, visual storytelling, and speculative design.
This section includes selected work that reflects my broader interests in communication, ethics, and aesthetics. It highlights how my early training in philosophy and visual design continue to shape my thinking — from the way I synthesize complexity to the way I engage with design as a critical, cultural, and emotional practice.
Covid19 PSA
Addressing the new public health constraints of a global viral pandemic with an academically driven public service announcement
Writing & Reading
Staying interested and curious about concepts, ideas and our collective potential future
Mixed media
Staying connected to the aesthetics of composition and making through mixed media collage
