Hi, I'm Brett, a Senior UX Designer. Currently simplifying complexity for Sherwin Williams.
Hi, I'm Brett, a senior
product designer currently simplifying complexity for enterprise companies.
I create research-driven insights that prioritize people’s needs and remove barriers to positive experiences, because users do not distinguish how they feel about products from their experiences with them.
My Story
As a Senior Product Designer with over 24 years of experience, my journey began in the early ’90s in a BFA program where I embraced the foundational principles of visual communication design. Evolving from mastering print and packaging to shaping interactive experiences, I have led human centered design initiatives in enterprise environments, consistently creating impactful digital solutions.
With dual terminal degrees in visual and experience design and a bachelor’s in philosophy, I bring a unique perspective that blends creative intuition with analytical rigor. This foundation enables me to uncover the deeper context of human behavior and craft digital experiences that resonate with how users naturally engage with the world.
I believe strategically crafted visual language can reduce user anxiety, enhance well-being, and improve confidence and efficiency. My design philosophy, informed by concepts of intentionality and skillful interaction, allows me to deliver intuitive, human-centered solutions that drive meaningful change. I strive to push the boundaries of design, creating products that not only meet user needs but also positively transform their daily lives.
My Credentials
MS UXD, Kent State University 2020
MFA, California College of The Arts 2004
BA Philosophy, San Francisco State University 2000
Master of Science, User Experience Design, Kent State University 2020
Master of Fine Arts, Design, California College of The Arts 2004
Bachelor of Arts, Philosophy, San Francisco State University 2000
Bachelor of Arts Program, Design , Kent State University 90-94
Case Studies
MS UXD, Kent State University 2020
MFA, California College of The Arts 2004
BA Philosophy, San Francisco State University 2000
These case studies represent key projects where I’ve applied user-centered design principles, working closely with cross-functional teams to solve complex problems. From discovery and research to prototyping and usability testing, each case illustrates how my design process leads to intuitive and meaningful experiences that support both users and business objectives.
Sherwin Williams SalesX
Supporting the planned interactions that improve sales representatives understanding of customers and their business needs.
Sherwin Williams Pricing
Empowering relationships, enhancing efficiency, and enabling better decision-making through content strategy, messaging, and optimized information architecture
CVS lists
Helping shoppers plan their next digital purchase and/or store visit by making it easy to organize favorite products into shoppable lists.
CVS weekly ad
Enhancing Customer Engagement Through a Redesigned Weekly Ad: Improved Information Architecture and UX Across Platforms
CVS Otchs
Redesigning the over the counter health care services app for increased conversion with BJ Frogg's behaviors and triggers
CVS Design System
Strategic planning for and production of design system components for CVS retail digital teams in Figma
Everest Design System
Creating Consistency, Efficiency, and Confidence Through Scalable Design Systems For Internal Teams
SEI One
Designing a consistent usable Fintech experience from complex requirements in a fast paced agile environment
Marriott
Improving conversion rates with map based discovery and reduced complexity for travel booking at Marriott
Rodman Library
Reducing phone support calls and improving catalog search with revised content, labeling, and taxonomy for Rodman Public Library
Goodyear
Addressing the social constraints of the built environment with a digital health social network for autonomous transportation systems
Amazon
Reducing abandonment rates with improved browsing and discoverability for the online giant
Arduino
Clarifying the product offering and reducing visual complexity with architecture analysis, usability testing and prototype development for Arduino
American Campus
Designing a community connection application prototype for student residential apartment communities in Webflow
Ray's Bike Park
Improving discoverability and mobile performance with visual navigation and responsive design for Ray's bike park
Covid19 PSA
Addressing the new public health constraints of a global viral pandemic with an academically driven public service announcement
Writing & Reading
Staying interested and curious about concepts, ideas and our collective potential future
Mixed media
Staying connected to the aesthetics of composition and making through mixed media collage
Methods
An assembled collection of design methods cards for easy reference