Hi, I'm Brett, a Senior UX Designer. Currently simplifying complexity for Sherwin Williams.
Hi, I'm Brett, a senior
product designer currently simplifying complexity for enterprise companies.
I create research-driven insights that prioritize people’s needs and remove barriers to positive experiences, because users do not distinguish how they feel about products from their experiences with them.
My Story
Now a Senior Product Designer, my design journey began in the early ‘90s, rooted in a BFA program where I embraced foundational principles of visual communication design. Over 24 years, I’ve evolved from mastering print and packaging to shaping interactive experiences and leading user-centered design in enterprise environments. With dual terminal degrees in visual and experience design, and a bachelors in philosophy, I’ve developed a unique approach that blends creative intuition with analytical rigor. This foundation helps me uncover the deeper context of human behavior and craft digital experiences that resonate with how users naturally engage with the world.
Strategically rendered visual language, informed by an understanding of intentionality and the nature of skillful coping, can reduce user anxiety, enhance health and well-being, boost confidence, and improve efficiency. My work leverages this philosophy to deliver intuitive, human-centered solutions that drive meaningful change and elevate digital experiences. I aim to continue pushing the boundaries of design, creating products that not only meet user needs but also positively impact everyday life.
My Credentials
MS UXD, Kent State University 2020
MFA, California College of The Arts 2004
BA Philosophy, San Francisco State University 2000
Master of Science, User Experience Design, Kent State University 2020
Master of Fine Arts, Design, California College of The Arts 2004
Bachelor of Arts, Philosophy, San Francisco State University 2000
Bachelor of Arts Program, Design , Kent State University 90-94
My Profile
My Process
Case Studies
MS UXD, Kent State University 2020
MFA, California College of The Arts 2004
BA Philosophy, San Francisco State University 2000
These case studies represent key projects where I’ve applied user-centered design principles, working closely with cross-functional teams to solve complex problems. From discovery and research to prototyping and usability testing, each case illustrates how my design process leads to intuitive and meaningful experiences that support both users and business objectives.
Sherwin Williams SalesX
Supporting the planned interactions that improve sales representatives understanding of customers and their business needs.
Sherwin Williams Pricing
Empowering relationships, enhancing efficiency, and enabling better decision-making through content strategy, messaging, and optimized information architecture
CVS lists
Helping shoppers plan their next digital purchase and/or store visit by making it easy to organize favorite products into shoppable lists.
CVS weekly ad
Revised information architecture, filters, deal tiles and weekly ad page view for desktop, mWeb, aOS and iOS.
CVS Otchs
Redesigning the over the counter health care services app for increased conversion with BJ Frogg's behaviors and triggers
CVS Design System
Strategic planning for and production of design system components for CVS retail digital teams in Figma
Everest UI Kit
Producing a globally editable atomic design system with linked complex components and variants in Figma
SEI One
Designing a consistent usable Fintech experience from complex requirements in a fast paced agile environment
Marriott
Improving conversion rates with map based discovery and reduced complexity for travel booking at Marriott
Rodman Library
Reducing phone support calls and improving catalog search with revised content, labeling, and taxonomy for Rodman Public Library
Goodyear
Addressing the social constraints of the built environment with a digital health social network for autonomous transportation systems
Amazon
Reducing abandonment rates with improved browsing and discoverability for the online giant
Arduino
Clarifying the product offering and reducing visual complexity with architecture analysis, usability testing and prototype development for Arduino
American Campus
Designing a community connection application prototype for student residential apartment communities in Webflow
Ray's Bike Park
Improving discoverability and mobile performance with visual navigation and responsive design for Ray's bike park
Covid19 PSA
Addressing the new public health constraints of a global viral pandemic with an academically driven public service announcement
Writing & Reading
Staying interested and curious about concepts, ideas and our collective potential future
Mixed media
Staying connected to the aesthetics of composition and making through mixed media collage
Methods
An assembled collection of design methods cards for easy reference